THE CLONES WAY
Look good on the outside, feel good on the inside.
ORIGINALITY IS A CHOICE
CLONES isn’t just a brand — it’s a movement for those who refuse to follow trends.
Founded in 2019, CLONES was created to give young Africans a platform to express themselves unapologetically. Every piece reflects real experiences, shared language, and cultural identity—connecting individuals through clothing that feels personal and true.
Built on authenticity rather than approval, CLONES challenges imitation culture by redefining originality. By turning imitation into inspiration, the brand reclaims its name and reshapes what it means to be original.
The Clones Journey
CLONES was founded by Damilola Ademulegun, driven by a passion for culture, storytelling, and community. What began as a streetwear idea has grown into a brand shaped by the people who wear it and the spaces it enters.
Through pop-up experiences and fashion showcases across Nigeria, CLONES has brought the brand to life beyond the product—creating moments of connection, creativity, and shared culture.
Collaboration remains central to the brand’s identity. Working with models, photographers, and creatives, CLONES tells stories that feel honest, visual, and culturally rooted—using fashion as a medium for expression and community building.
