Look good on the outside, feel good on the inside.
THE CLONES WAY
ORIGINALITY IS A CHOICE
CLONES isn’t just a brand — it’s a movement for those who refuse to follow trends.
Founded in 2019, CLONES was created to give young Africans a platform to express themselves unapologetically. Every piece reflects real experiences, shared language, and cultural identity—connecting individuals through clothing that feels personal and true.
Built on authenticity rather than approval, CLONES challenges imitation culture by redefining originality. By turning imitation into inspiration, the brand reclaims its name and reshapes what it means to be original.
The Clones Journey
CLONES was founded by Damilola Ademulegun, driven by a passion for culture, storytelling, and community. What began as a streetwear idea has grown into a brand shaped by the people who wear it and the spaces it enters.
Through pop-up experiences and fashion showcases across Nigeria, CLONES has brought the brand to life beyond the product—creating moments of connection, creativity, and shared culture.
Collaboration remains central to the brand’s identity. Working with models, photographers, and creatives, CLONES tells stories that feel honest, visual, and culturally rooted—using fashion as a medium for expression and community building.
Step inside the world of CLONES.
Tap in to discover our People a living, breathing community captured through a stunning carousel of moments, style, and individuality.
This isn’t just a gallery.
It’s a showcase of culture, confidence, and connection.
Every image tells a story. Every face reflects the spirit of CLONES. Bold, expressive, unapologetically authentic. As you scroll, you’re not just viewing pictures; you’re being fully immersed in the CLONES experience.
And here’s the magic ✨
When you choose CLONES, you’re not just buying a piece , you’re stepping into a community. One day, that face in the showcase? It could be yours.
Welcome to a world where style meets belonging.
Welcome to the CLONES Community where every member becomes part of the story.
